A recent study by SEMrush found that backlinks were strongly correlated with higher Google rankings. Just like with your filename, you want to write descriptive alt text that lets search engines know what your image is all about. You can also see the exact keywords that people use to find your content… and where you tend to rank. And if your page is high-quality, you’ll naturally rank for that keyword… and lots of others. You’ll see how much of your search traffic comes from branded keywords and how these keywords perform in Google Search. There’s a high chance you can improve the CTR by writing a better title tag and meta description for the page that ranks for the query.
Traffic comparison for WordPress Sites: Desktop vs Mobile vs Everything Else
The web pages which follow the best practices outrank every other web page in the competition and rank on top for those keywords. The title tag is a header title element displaying the summary of your website’s content on the search engine results page. It also influences click-through rates and is the most important factor of on-page SEO. Search engines display the first SEO Anomaly 50–60 characters of the title tag. It will improve your search rankings on a SERP, and also maintain the integrity of your website.
What does SERP stand for?
Although backlinks can be a fairly complex topic, applying common sense will help you determine the quality of a backlink. To write proper URLs, try to keep them short and relevant to your target keywords. The key to writing strong page titles and meta descriptions is to quickly convey the value and relevance of the page while enticing someone to click on your link instead of the ones next to it. As mentioned above, you will want your titles to reflect the topics you’re covering while creating interest amongst your readers. At PageCloud, we use the list feature within Ahrefs Keyword Explorer to help manage and provide data for the large number of keywords we’re tracking. You can experiment with buying search ads for your own business if you have the budget.
The next section is Google’s “people also ask” section that shows other search queries related to this one, along with answers. This may include changing your website design, layout, content, and other technical and non-technical aspects to get the best results. Your website should be able to attract enough traffic on its own, without you paying for it. On Coursera, you’ll find a variety of courses and certificates to sharpen your SEO skills, like the University of California, Davis’s Search Engine Optimization (SEO) Specialization. Get started now with this five-course series to help you build your skills in marketing, influencing, and data analysis. Learning SEO is all about understanding why it’s important, the strategies involved, and how to apply these strategies to your own website.
Helpful guidelines
- According to Rocket Digital, a digital marketing agency in Canada, SEO also delivers results in the automotive industry.
- And from my own testing, I’ve found that a higher CTR usually results in higher rankings.
- If they’re moving on’ up, it’s clear that these SEO best practices are working.
- Even Google itself has been downplaying the importance of Core Web Vitals as a ranking factor, and there is a great article by Search Engine Journal about this if you want to learn more.
- Do more of what you love and share it with the world with a custom landing page, website, and online store.
- In this guide, learn about SEO fundamentals and how to apply them to achieve maximum results on your website.
Ahrefs provides fourteen free SEO tools, one for every aspect of SEO, including your central SEO dashboard called Webmaster Tools. To keep things short and simple, we won’t go through those signals here. Since these kinds of links are so valuable, they became sort of the currency of the web. Adjust your strategy based on performance data to improve results. If you operate a local business, optimizing for local search is crucial.
Google also takes into account other factors like how long someone stays on a website and the bounce rate (leaving the site after viewing only one page). Before you do anything with your website, the first thing you need to do is understand what keywords you want to rank for. In this process, you choose the primary and secondary keywords around which you build meta tags and content.
A well-established geospatial software company needed their website to match the caliber of their business. During an initial audit, Cadence found that their URL taxonomy was disorganized, affecting their SEO performance. By creating a more structured site architecture, Cadence helped Google better recognize which pages were most important, improving rankings for the key pages. To be truly effective, radio marketing should be supported by a strong SEO foundation. If someone hears about your business and then searches for related keywords online, they should be able to find you easily. If your SEO isn’t up to par, the impact of radio ads is greatly diminished.